statistics

Physicians are rapidly adopting PDAs

• Gartner estimates that 350,000 practicing physicians will use a handheld device (PDA) by year-end 2004
• PDA use is highest amongst specialists including cardiologists, oncologists, neurologists, and psychiatrists
• Skyscape is the leading provider of mobile solutions to specialists and other medical practitioners

PDAs are a highly utilized platform to project your brand

• 45% of Skyscape PDA reference users access their references more than 6 times per day
• 80% of Physicians use their PDAs to access References
• Nearly 2.2 million medical practitioners use Skyscape references today

Marketing via Skyscape PDA solutions is innovative and makes your brand messaging stand out beyond traditional books

• Skyscape provides over 300 clinical, drug and drug interaction references for more than 30+ specialties including oncology, psychiatry and cardiology
• Skyscape branding vehicles include branded splash screens, branded startup screens, sponsored titles, custom certificates & custom calculators
• Strong branding achieved through number of impressions generated each time PDA references accessed at point of care