Your Challenge
Promoting your brand advantage is critical to your success. You would want to educate the physician with appropriate supporting information at the point of prescribing. How do you accomplish this 24x7 by being non-intrusive and respecting a physician's time?
Skyscape Solution
Skyscape Non-Personal Promotions work around the clock, delivering the most up-to-date information via mobile devices such as PDAs and smartphones. You're able to reach providers at their convenience and when it matters most to them.
Skyscape can tailor a program for your specific needs that seamlessly integrates with other Skyscape resources. Your messages will be "anytime, anywhere" and, more importantly, always in the context of patient care.
The following programs have been designed to leverage Skyscape capabilities in a way that will engage practitioners and educate them on medically relevant information for your brand.
Skyscape Alerts
Have your message delivered as an "alert" directly to a mobile device. Alerts are appropriate for late-breaking announcements, news items, invitations to events, and to draw attention to publication of new studies and/or articles.
Alerts are delivered to users when they synchronize their devices and also can be "pushed" to mobile phones via SMS text messaging.
Alerts give you maximum visibility on the user's mobile device and also integrate with other Skyscape resources that physicians use. This program leverages Skyscape's popular MedAlert platform that delivers personalized information to Skyscape's rapidly-growing network of practitioners.
Smart Notifications
Smart Notifications, provide ongoing visibility for your mobile messaging campaign every time a user accesses a relevant topic in any Skyscape resource on their device.
Research has proven that the majority of Skyscape users turn first to a Skyscape trusted resource to research a clinical topic in the context of patient care. Skyscape's patented Knowtify™ technology allows your messages to be tied to such topics, enabling them to be associated in the context of clinical decision support.
Smart Notifications ensure that your message will be read in context, exactly when the physician is ready to act on it.
Branded Content and Publications
Create a stream of ongoing, branded communications using Skyscape's innovative platform. We help you deploy your own mobile content or publication, to be delivered on a desired interval (monthly, weekly, daily) to a specialized network of physicians. Content can be customized to include clinical, educational and promotional materials.
Customized content gives you an ability to deliver your message to the relevant audience via the mobile device. This content integrates with other Skyscape trusted resources that physicians routinely use in the context of patient care. This program leverages Skyscape's popular services that delivers custom information to physicians by specialty.
